Jeg holder af at cykle / I love to bike / Ce que j’aime à vélo

Clients

• Designmuseum Danmark
• The Danish Embassy in Paris
• Copenhagen Municipality (Copenhagen Visitor Center)  

Media

VR experience (Danish, English and French) made for exhibitions and events.

Task

To embody the Danish everyday biking culture and highlight the innovative urban design of Copenhagen that supports sustainable transportation. The experiences should aim for an international audience at various events and exhibitions and let users feel the core values of Danish biking culture – why we Danes love to bike!

What we did

Biking in the city is by nature an immersive 360 degrees experience that involves all the senses, so a VR-experience was a perfect match. Immersive Stories together with Khora VR created a VR-experience that immersed the user into the center of the story, by literally letting the user experience a day in the main character Maria’s life, biking the streets of Copenhagen - all seen from the front seat of her cargo bike.

The film is a small fictional story based on real life experiences and cases and recorded on location in the streets of Copenhagen with a mix of actors and real-life people.

I Love to Bike is experienced sitting in a cargo bike in Copenhagen Visitor Center from January 2020 as well as at being a part of exhibitions at the Designmuseum Danmark and the Danish House in Paris from fall 2020.

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